Matthew Sherman

Graphic Designer


Treehouse Advertisement


Art Direction and Advertising


Treehouse is a non-profit organization that provides foster kids with academic and other essential support to help them graduate high school. The idea for this advertisement is to show this organization’s success in helping kids achieve their dreams and to promote the desire for higher education.

In this series of ads, three professions are depicted with the headline proclaiming that the individual has overcome adversity, and that this person is a part of the viewers community. I art directed this shoot to be clean and professional and to appeal to a larger supporter base.

Photography by Erika Lynne

Magazine

MS_Treehouse_Dr.-Andy_magazine


Billboard

MS_Treehouse_Dr.-Grace_billboard


Poster

MS_Treehouse_poster